Main image rules
The main image is the one shoppers see in search results, so Amazon checks it most strictly.
| Rule | Requirement | Why it matters |
|---|---|---|
| Background | Pure white, RGB 255, 255, 255 | Off-white (245-254) can get the image flagged or the listing suppressed |
| Product fill | Product fills 85% or more of the frame | Small products look tiny next to competitors in search results |
| Size | 1,000 px or more on the longest side (2,000+ recommended) | Below 1,000 px, zoom is disabled |
| Shape | Square (1:1) recommended | Non-square images get white bars in the square search tile |
| Content | Only the product being sold | Props or accessories that are not included can confuse buyers |
| Not allowed | Text, logos, badges, watermarks, borders, inset images | These trigger suppression on the main image |
File format and technical specs
| Spec | Requirement |
|---|---|
| Formats | JPEG (preferred), PNG, TIFF, GIF (not animated) |
| Minimum for zoom | 1,000 px on the longest side |
| Maximum | 10,000 px on the longest side |
| Color | sRGB is safest for consistent color on screen |
Secondary images
The images after the main one have more freedom. They can use backgrounds, text and graphics, and they are where you win the sale: show the product in use, explain features, and answer size questions before the shopper asks.
- Infographics: key features and benefits with short callouts.
- Lifestyle: the product in a real setting, used by the kind of person who buys it.
- Dimensions: size and scale, ideally next to a familiar object.
- Comparison: how your product or versions differ.
- What's included: everything that comes in the box.
Most common reasons images get rejected
- Background is near-white instead of pure RGB 255.
- The product fills less than 85% of the frame.
- Text, logos or watermarks on the main image.
- Accessories or props shown that are not included.
- Low resolution or blurry photos.
You can test your main image for the first three measurable problems with the free Amazon Main Image Checker. It runs in your browser and nothing is uploaded.
FAQ
What background does Amazon require for the main image?
Pure white: every background pixel should be RGB 255, 255, 255. Backgrounds that look white but measure 245-254 are a common reason for suppressed listings.
How big should Amazon product images be?
At least 1,000 pixels on the longest side so shoppers can zoom. 2,000 pixels or more gives a sharper zoom. Square images fill the search results tile best.
Can the main image have text or a logo?
No. Text, logos, badges, watermarks, borders and inset images are not allowed on the main image. They are fine on the secondary images.
What goes on the secondary images?
Lifestyle shots, infographics with feature callouts, size and dimension charts, comparisons, and the product in use. These can have text and non-white backgrounds.
How can I check my main image before uploading?
Run it through a checker that measures the background and product fill, such as the free ReddStudio Amazon Main Image Checker, which works in your browser.