Why it's worth a module
A shopper who isn't sure about this product is close to leaving. The comparison chart gives them another of your products instead of a competitor's: the bigger size, the set, the other color. It only works if you sell related products, so skip it if you have one item.
Image sizes
| Module | Image per product (px) |
|---|---|
| Basic comparison chart | 150 × 300 |
| Premium comparison table | 200 × 225 |
Amazon shows the exact size in each upload box. Check it before you export.
What you may compare
- Only your own products. No other brand's product, name or logo.
- Put this product first, so the chart reads as "this one, or one of these".
- Pick products a buyer would really weigh against each other: sizes, sets, versions.
Choosing the rows
Each row is a promise for every column. A checkmark under "dishwasher safe" means that product is dishwasher safe, so only use rows you can back for every product in the chart.
- Use facts from each product's own listing: size, capacity, material, what's in the box, who it's for.
- Keep the same wording across columns, so the difference is easy to see.
- Leave a row out rather than guess. An empty or wrong cell costs more trust than a short chart.
- Show real differences. A chart where every column has the same checkmarks gives the buyer no reason to choose.
What gets the chart rejected
| Not allowed | Example |
|---|---|
| Prices or promotions | "Best value", "20% off", "Free shipping" |
| Reviews and ratings | "4.8 stars", "Customer favorite" |
| Guarantees | "Lifetime guarantee", "Money-back promise" |
| Ranking claims | "#1 rated", "Top-rated" |
| Another brand's products | A competitor in one of the columns |
Related
The full list of what Amazon rejects is in Amazon A+ Content rules. For the order of the other modules, see how to design A+ Content.
FAQ
Can I compare my product with a competitor in A+?
No. The chart is for your own catalog. Naming or showing another brand's product is not allowed, and A+ that does it gets rejected.
How many products fit in the comparison chart?
Several of your products, one column each. Amazon shows the limit in A+ Content Manager, so check it there. Put this product in the first column.
What image size does the comparison chart use?
150 × 300 px per product in Basic A+, and 200 × 225 px per product in the Premium comparison table.
Can I put prices in the comparison chart?
No. Prices, discounts, shipping and promotions are not allowed anywhere in A+ Content, the chart included.
What rows work best?
The facts a buyer weighs between your products: size, capacity, material, what is included, and who each one is for. Use the same wording each product listing uses.