Design one page, not six graphics
A shopper scrolls A+ Content as one long page under your bullets. If every module has its own colors and fonts, it reads like a stack of ads and the shopper stops trusting it. Decide these once, before you make any module:
| Decide once | Why | Example |
|---|---|---|
| Palette | Two or three colors from your product or packaging | Slate background, one accent from the product |
| Type | One headline font and one body font | A bold sans for headlines, a plain sans for lines |
| Lighting | Soft studio light in one module and harsh sun in the next looks pasted together | Warm window light everywhere |
| Text position | Shoppers learn where to look | Headline top left in every module |
| Margins | Text near the edge gets cropped on mobile | Keep text 8% in from every side |
Give each module one job
A module that tries to say four things says none of them. Pick one job per module and cut the rest. The order in our step-by-step A+ guide works for most products: what it is, why it is better, how it looks in use, the details, then your other versions. Put the strongest point first, because many shoppers never reach the last module.
On Premium A+, the first two full-width modules can work as one picture split across two banners. Line up the horizon, the light and the background so the seam disappears, and the top of the page feels like one scene.
Size the text for a phone
Many shoppers read A+ on a phone, where the module is scaled down to the screen width. This is the arithmetic for a phone screen about 390 px wide:
| Module image | Shown on a phone at | Text that reads like 16 px | Smallest line (about 12 px) |
|---|---|---|---|
| Basic, 970 px wide | about 40% | 40 px tall in the file | 30 px |
| Premium mobile image, 600 × 450 | about 65% | 25 px tall | 19 px |
Premium full-width modules take a separate mobile image, so design that one for the phone instead of shrinking the desktop banner. The exact sizes for every module are in our A+ image sizes guide. Before you upload, open each image on your own phone at full width. If you squint, it is too small.
Keep text off busy backgrounds
Text over a detailed photo is a common way A+ modules become unreadable. Put text on a calm part of the image, or on a solid or softly blurred panel behind it. Check the contrast: light gray on white and red on black both disappear on a phone in daylight.
Only write what you can back up
Every line in A+ Content is a promise to the buyer, and some get the page rejected. Write about what the shopper can see in the photo and what is true about your product. Leave out:
- Packaging you do not ship. A pretty gift box in the picture is a promise if the product arrives in a plain carton.
- Rankings and superlatives like "#1", "best" or "the ultimate", unless you can prove them.
- Guarantees, prices, discounts and shipping details.
- Materials, sizes or certifications that are not in your product details.
The full list, with Amazon's own wording, is in Amazon A+ Content rules: what gets rejected.
Checklist before you submit
- Every module uses the same palette, fonts and lighting.
- Each module has one job, and the strongest one comes first.
- Headlines read on your phone at full width without zooming.
- No text sits on a busy part of a photo or near an edge.
- Every claim is something you can show or prove.
- The images are new, not copies of your gallery images.
The faster way
ReddStudio designs the A+ modules as one set from your product photos: one palette and one style across the page, desktop and mobile versions at Amazon's sizes, and copy checked against the details you gave it. See real before and after listings on our examples page.
FAQ
What makes A+ Content look professional?
Consistency. When every module shares the same palette, fonts, lighting and spacing, the page reads like one brand made it. Most amateur A+ pages are six good graphics that each look like a different ad.
How big should text be in A+ images?
On a phone a 970 px wide module is shown about 390 px wide, roughly 40% of its size. For text to read like 16 px on screen it needs to be about 40 px tall in the file. Premium full-width modules have their own 600 × 450 mobile image, where about 25 px is enough.
How many words should an A+ module have?
As few as tell the point: a headline of a few words and one or two short lines. If a module needs a paragraph to make sense, the picture is not doing its job.
Should A+ images repeat my listing images?
No. Shoppers have already seen the gallery by the time they scroll to A+. Use A+ for what the gallery could not show: the product in use, the details up close, and how your versions differ.
Can I design A+ Content without a designer?
Yes. Plan the story, keep one style and check every module on a phone. ReddStudio also generates a coordinated set of A+ modules with desktop and mobile versions from your product photos.