A Brand Store is your own set of pages on Amazon, built in the Store builder. Its sizes are not the same as your listing images or your A+ Content. Every size below is a minimum, from Amazon Ads' Stores specs page, unless it says otherwise.
Header: hero image and logo
| Image | Minimum size (px) | Max file size |
|---|---|---|
| Hero image | Minimum size (px): 3,000 × 600 | Max file size: 5 MB |
| Brand logo | Minimum size (px): 400 × 400 | Max file size: 5 MB |
Image tiles
A tile is one block on a Store page. The Store builder lets you set a separate image for phones; Amazon lists its own minimums for that version.
| Tile | Desktop minimum (px) | Phone minimum (px) |
|---|---|---|
| Full width | Desktop minimum (px): 1,500 × 20 | Phone minimum (px): 1,680 × 20 |
| Large | Desktop minimum (px): 1,500 × 1,500 | Phone minimum (px): 1,680 × 20 |
| Medium | Desktop minimum (px): 1,500 × 750 | Phone minimum (px): 1,680 × 20 |
| Small | Desktop minimum (px): 750 × 750 | Phone minimum (px): 750 × 750 |
Amazon sets only a 20 px minimum height for the 1,500 and 1,680 px wide sizes (32 px with a link title), and recommends images 3,000 px wide. Each image tile can be up to 5 MB.
Image with text tiles
The image size depends on where the text sits.
| Tile | Text over the image (px) | Text next to the image (px) |
|---|---|---|
| Full width | Text over the image (px): 3,000 × 1,500 | Text next to the image (px): 1,500 × 1,500 |
| Large | Text over the image (px): 1,500 × 1,500 | Text next to the image (px): 1,500 × 1,500 |
| Medium | Text over the image (px): 1,500 × 750 | Text next to the image (px): 750 × 750 |
| Small | Text over the image (px): 750 × 750 | Text next to the image (px): 750 × 750 |
Shoppable image tiles
A shoppable image is a photo with your products tagged on it, so a shopper can tap through to them. Amazon gives two sets of sizes for these. The Stores specs page lists the smaller ones, and Amazon's shoppable images guide the larger ones. Make yours at the larger size and it meets both.
| Tile | Stores specs page (px) | Shoppable images guide (px) | Products you can tag (guide) |
|---|---|---|---|
| Full width | Stores specs page (px): 1,500 × 750 (3,000 × 1,500 recommended) | Shoppable images guide (px): 3,000 × 1,500 | Products you can tag (guide): Up to 6 |
| Large | Stores specs page (px): 1,500 × 1,500 | Shoppable images guide (px): 1,920 × 1,920 | Products you can tag (guide): Up to 4 |
| Medium | Stores specs page (px): 1,500 × 750 | Shoppable images guide (px): 1,920 × 1,080 | Products you can tag (guide): Up to 4 |
| Small | Stores specs page (px): 750 × 750 | Shoppable images guide (px): 1,920 × 1,920 | Products you can tag (guide): 1 |
The Stores specs page allows up to 6 tagged products on any shoppable tile; the counts above are the guide's. The guide asks for PNG, JPG or static GIF files up to 5 MB, and says the products in the image must match their product pages exactly: same color, size and texture.
Video and gallery tiles
| Tile | Cover image (px) | Video resolution (px) | Aspect ratio |
|---|---|---|---|
| Video, full width | Cover image (px): 3,000 × 1,500 | Video resolution (px): 1,280 × 640 | Aspect ratio: 6:4 to 8:3 |
| Video, large | Cover image (px): 1,500 × 1,500 | Video resolution (px): 640 × 640 | Aspect ratio: 3:4 to 4:3 |
| Video, medium | Cover image (px): 1,500 × 750 | Video resolution (px): 450 × 320 | Aspect ratio: 6:4 to 8:3 |
Videos are MP4 files with the H.264 codec. A small video tile isn't available. Background video tiles need no cover image, play 2 to 20 seconds, and are at least 1,280 × 640 px. A gallery tile's images are at least 1,500 × 750 px.
Before you upload
- Large and small tiles are square, so a square product photo fits them without cropping.
- Check each image in the Store builder's phone preview; a wide image shown on a phone gets small.
- Amazon updates these specs from time to time. The upload box in the Store builder has the final word.
Related
For the product page itself, see the listing image requirements and the A+ Content image sizes. On the product page, the Amazon Brand Story is the block that sends shoppers to your Store.
FAQ
What size is the Amazon Store hero image?
At least 3,000 × 600 px, up to 5 MB, on Amazon Ads' Stores specs page. The brand logo next to it is at least 400 × 400 px.
What size are Amazon Store tiles?
Image tiles are at least 750 × 750 px (small), 1,500 × 750 px (medium) and 1,500 × 1,500 px (large). A full-width image-with-text tile is at least 3,000 × 1,500 px. Image tile files can be up to 5 MB.
What size is a shoppable image in an Amazon Store?
Amazon's two pages differ. The Stores specs page lists a full-width shoppable tile at 1,500 × 750 px minimum (3,000 × 1,500 recommended). Amazon's shoppable images guide asks for at least 3,000 × 1,500 px full width, 1,920 × 1,920 px for large and small tiles, and 1,920 × 1,080 px for medium. Making them at the larger sizes meets both.
What file types can I upload to an Amazon Store?
For shoppable images, Amazon's guide lists PNG, JPG and static GIF, up to 5 MB. The Stores specs page doesn't name image formats. Video tiles take MP4 files with the H.264 codec.
Are Store image sizes the same as A+ Content sizes?
No. A Store is its own set of pages with its own sizes. A+ Content modules on the product page use 970 px wide images (Basic) or 1,464 × 600 px (Premium).
