Plan the set, not single images
Shoppers swipe through your images in order, looking for answers. Give each image one job so the set tells a complete story without repeating itself.
| Image | Job | What goes in it |
|---|---|---|
| 1. Main | Win the click in search | Product only, pure white background, fills 85% of the frame, no text |
| 2. Top benefit | Give a reason to keep reading | Infographic with your strongest selling point and two or three callouts |
| 3. Features | Prove the claims | Close-ups with short labels for materials, parts and key specs |
| 4. In use | Help them picture it | Lifestyle scene with the kind of person who buys it |
| 5. Size | Remove the size doubt | Dimensions, or the product next to a familiar object |
| 6. In the box | Show what they get | Everything included, laid out clearly |
| 7. Comparison | Help them choose | Your versions side by side, or before and after |
Make it look like one set
- Pick one color palette and one or two fonts before you start, and use them everywhere.
- Keep the lighting and camera angle of lifestyle shots similar.
- Use the same icon style and the same callout shape on every infographic.
- Keep text large: if it is hard to read on a phone, cut words rather than shrinking the type.
Check the main image first
The main image has the strictest rules, so get it right before you spend time on the rest. The product image requirements guide lists them, and the free Amazon Main Image Checker tests a file in your browser. Don't forget your A+ Content, which should match this set.
Make the whole set in one go
ReddStudio turns one product photo into six coordinated listing images that share a palette, type and lighting, with a pure white main image and matching A+ Content on paid plans. Your first listing is free.
Related
Next, learn how to make Amazon infographic images.
FAQ
How many images should an Amazon listing have?
Amazon allows several additional images after the main one, and the limit can vary by category, so check Seller Central. Using most of your slots is a good habit, because each one answers a different shopper question.
What should the second image be?
Usually the strongest benefit shown as an infographic, because shoppers who click through want a reason to keep reading. Put your best selling point here rather than a second angle of the product.
Can secondary images have text?
Yes. Text, icons, callouts and colored backgrounds are allowed on secondary images. The pure white and no-text rules apply to the main image only.
Do I need a photographer?
Not always. Clear photos of the product on a plain background are enough to start from. You can use them to build infographics, lifestyle scenes and comparison images with a tool such as ReddStudio.
How do I keep the images looking like one set?
Choose one color palette, one or two fonts and one lighting style before you make anything, and use them on every image. Generating the whole set together, as ReddStudio does, keeps them consistent automatically.